So where the heck did this come from ? The Y-tube clips of Sam & Dave’s turbo-charged live act are just the greatest thing. The dynamic duo’s great run of hit singles received plenty of exposure at the time which we are lucky enough to still have around. Then there’s this gem, a promo for a song that was never actually promoted.
As Mod as anything ! “I Don’t Need Nobody (To Tell Me About My Baby)” is a track from “Double Dynamite”, Sam & Dave’s 2nd LP for Stax Records. The record was not as successful as their debut “Hold On I’m Coming” or the succeeding “Soul Men” but it included 3 high quality 45s (“When Something Is Wrong With My Baby”…oh my !) which kept their name in the frame. This track was not 1 of the 3, not even, I think, a B-side. Written by Randle Catron, a Memphis personality, a future king of the local Cotton Jubilee, it’s not the usual dynamic call & response belter rather a sweet soul swinger. The guys look as sharp as a winter’s morning & the girls, dancing barefoot, are just the epitome of 1966/67 chic. 6 months later there would be dashikis, afros & a liquid light show. I think that I prefer this cool, casual look. Straight from the fridge.
Sam Moore & Dave Prater hooked up in Miami & were recording for Roulette Records before they were signed to Atlantic Records by Jerry Wexler who already had a connection to Stax Records in Memphis. The duo, like most every R&B act in the early 1960s, were on that Jackie Wilson, Sam Cooke, Little Willie John thing but Atlantic wanted the raw, harder recipe that Booker T & the M.Gs were cooking up. They were lloaned to Stax, assigned to the young staff songwriters Isaac Hayes & David Porter & once the 3rd single, “Hold On I’m Coming” reached the Top 30 there was a string of thoroughbred hit songs tailored to their new distinctive, urgent style.
Of course “Soul Man” was the big one in 1967. I would play that 45 on repeat. There’s a little drum break in there that still rocks me, so that’s Al Jackson. As the song says “Play it Steve !”, so that’s Steve Cropper. Earlier that year the Stax Volt Review had toured Europe & thrilled audiences. Similarly the artists were galvanized by an exposure to a, mostly white, audience they had previously been unaware of. After “Soul Man” Sam & Dave were in the major league back home. Here they bring the soul revue experience to the Ed Sullivan Show & how much fun is this ? “I Thank You”, the most basic of their singles was another big hit. Prime time TV could never capture the lightning of their live show but the fanciest horn section, all 9 of them, give it plenty & make their appearance special.
The loss of Stax’ superstar Otis Redding hit the label hard. Musicians & writers, especially Steve Cropper & Booker T Jones, were less content to live in the studio at East Macklemore Avenue, judged by the quantity of records sold rather than the quality of the music. The next year, 1968, the “gentleman’s agreement” between Stax & Atlantic was revealed to be weighed against the good guys. As a consequence Sam & Dave’s loan period ended . They returned to Atlantic & were never as popular with a wider audience again. The Sullivan Show gig was to promote “Soul Sister, Brown Sugar” which, despite being their biggest UK hit, always seemed to me to be one of the weakest of their releases. Still, what do I know ? The storming 1968 single “You Don’t Know What You Mean To Me” , written by Cropper & Eddie Floyd, was#1 in my heart in a time when there were plenty of rivals for my affections. The song came nowhere in Britain & just made Top 50 in the US.
This story does not have a happy ending. The duo’s records made in New York never recaptured the Memphis magic. Their often volatile relationship led to a temporary split, the punters wanted Sam & Dave not Sam OR Dave. Sam Moore’s affection for heroin didn’t help. When he added coke to the mix his $400 dollar a day habit meant that he was working for the monkey on his back. There was always work. They opened for the Clash on a 1979 tour, Jake & Elwood Blues, a Sam & Dave tribute act revived interest too. By the time Sam did clean up Dave had hired another Sam & a lot of lawyers became involved. Dave was prematurely killed in a car accident in 1988. Sam has stuck around & he is just great.
I’m going to end this with something I found on like page 9 of a “Sam & Dave live” Y-tube trawl (you have got to go deep, just in case). It’s film of the most successful soul duo ever doing what they did better than anyone else, performing live. It is shot, I think, on that first Stax tour of Europe when the acts were backed by Booker T & the M.Gs & the Mar Keys, Stax’ A-team. I’ve never seen this before (33 views…that’s nuts !). A small sweaty club, the cameraman apparently sat in Booker T’s lap. “Of all the R & B cats, nobody steams up a place like Sam & Dave ” (Time). “Unless my body reaches a certain temperature, starts to liquefy, I just don’t feel right without it.” (Sam Moore). The clip is 10 minutes long & I know that you are all busy people but it’s “You Don’t Know Like I Know”, “Hold On I’m Coming” & it really is a wonderful, relentless & irresistible thing.